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Official ITSPURPL® and PURPLE URKLE® apparel and headwear created for the ’90s kids who never played by the rules.
For the ‘90s kids who never played by the rules
TWO ICONIC MARKS. ONE ORIGINAL WORLD.
Shop official ITSPURPL® and PURPLE URKLE® merchandise, including original apparel and headwear inspired by nostalgia, creativity and individuality.



About Us
How We do it
ITSPURPL® is a lifestyle and merchandise brand built around originality, nostalgia, creativity and community. The PURPLE URKLE® apparel line is part of the ITS PURPL world, bringing the personality and cultural legacy behind the brand to officially authorized apparel and headwear.



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